Twelve years building
the luggage. Now the road
to the person who buys it.
This proposal is that road, with the numbers up front — what the market actually searches for, what it costs to reach them, and what it takes to get to 20,000 units.
Prepared for D'Camila Smart Luggage
Martin Mercedes & Kevin · MM Agency · Santo Domingo
Martin Mercedes & Kevin · MM Agency · Santo Domingo
More than luggage… It's freedom.
The gap
The product already exists.
The market doesn't know it yet.
That gap is all the work that's left to do — and it doesn't get closed by improving the luggage.
D'Camila · MM Agency02
Real demand · Keyword Planner · United States
Where the people
who actually buy are
| Search group | Searches / month | Cost per click |
|---|---|---|
| Your exact product · "smart luggage" | 6,230 | $0.32 – $2.30 |
| Luxury and premium · "luxury luggage" | 111,630 | $1.07 – $5.82 |
| Tumi brand | 289,320 | $0.21 – $1.56 |
| Samsonite brand | 147,220 | — |
| Total of the niche analyzed | 1,972,320 | 6,059 terms |
Only 6,230 people a month search for luggage like yours, because they don't
know it exists yet. But 111,630 search for luxury luggage every month, and those already
have the card in hand. That's where you have to show up. Verified September 18, 2026.
D'Camila · MM Agency03
The ones who actually sell
Nobody gets to the top
by accident.
The three brands that dominate this market do exactly the same thing: they buy attention and they buy authority. None of them waited to be discovered.
D'Camila · MM Agency04
Top player · 01
TUMI
Volume and the alliance
Buys scale in ads and borrows another brand to lift its own.
8,000+
active ads on Google Ads. Not a campaign, a permanent machine
McLaren
Collaboration with McLaren and Lando Norris. Borrows the authority of Formula 1
5 and 2 yrs
Warranty with a global repair network. The warranty is not paper, it is an operation
Tumi Tracer
Tracing and monogramming. Services that turn an object into something yours
MM Agency research · Google Ads Transparency Center and public brand material · September 2026
D'Camila · MM Agency05
Top player · 02
NOBL
Press and the promise
Buys credibility in the media its buyer already reads, backed by a lifetime warranty.
4,000+
active ads on Google Ads. Constant pressure on the same luxury searches
Vogue · Forbes
GQ · CNN
GQ · CNN
Press in top-tier media. When someone searches the brand they find editorial backing, not just its own site
Lifetime
Warranty with no expiry date. Removes the last objection before paying
Monogram
Monogramming. The same lever Tumi uses
MM Agency research · Google Ads Transparency Center and public editorial appearances · September 2026
D'Camila · MM Agency06
Top player · 03
FPM
Milano · the editorial route
Barely pays for ads. It bought position with press and one fashion alliance.
89
ads on Google Ads. Ninety times fewer than Tumi, and it still competes: the media gave it the authority
Gucci
Collaboration with Gucci. A single alliance that repositions the entire brand
7 outlets
Vogue, Esquire, GQ, Sharp, Editorial, Salon, ElleMen. Sustained editorial presence
Lifetime
FPM warranty and personalization. The same two pieces as the other two
MM Agency research · Google Ads Transparency Center and public editorial appearances · September 2026
D'Camila · MM Agency07
The pattern
Three different brands.
The same four pieces.
01
They buy attention. Permanent ads on the luxury searches. Tumi with 8,000+, NOBL with 4,000+
02
They buy authority. Press in Vogue, Forbes, GQ. FPM competes on 89 ads because the media already spoke for it
03
They borrow a bigger brand. Tumi with McLaren, FPM with Gucci. Someone else’s credibility transfers to theirs
04
They remove the risk of buying. Lifetime warranty and monogramming, in all three
None of the four depends on having a better product. They are distribution decisions,
not engineering ones. And all four can be bought, in order, starting with the one you can measure.
D'Camila · MM Agency08
The road · 12 months
Three phases. One destination.
Each one opens the next.
No phase starts until the one before it has produced its number. That's how the risk shows up early and cheap, instead of late and expensive.
01
Validation
Build the system and find the number that defines everything: what it actually costs to sell one unit. $3,000/mo in ad spend.
Weeks 1 – 6
02
Optimization
Bring the cost per sale down and lift conversion before putting serious money behind it. $6,000/mo.
Months 3 – 4
03
Scale
Raise the investment only on what has already proven it returns. Budget set by the data, not by a guess.
Month 5 onward
★
20,000
Units a year
The goal you set. Reachable, but not in twelve months and not on one channel — the search market alone doesn't hold it.
The destination
What can be done in twelve months is leave the first channel working and measured.
That's what everything else gets built on. Full funnel math in the appendix.
D'Camila · MM Agency09
How you get to 20,000
Three engines.
They start in order.
Twenty thousand units a year don't come from one channel. They come from stacking engines, and each one only starts once the previous has proven it works.
Engine 01 · already measured
Paid search
4,000 – 8,000
Google Search. Captures whoever is already looking. It's what phases 1 to 3 validate, and the one that produces the base number. This is the work of the first 12 months.
Year 1
Engine 02 · year 1 – 3
Created demand
Meta · UGC
Meta and creators. The category doesn't exist yet in the buyer's head. This engine builds it, with the same lever Tumi and FPM use.
Year 1 – 3
Engine 03 · year 2 – 3
Bought authority
Press
Press and partnerships. Vogue, Forbes, GQ. It's what lets FPM compete on 89 ads. And behind it, Amazon and retail, which open with a sales history of your own.
Year 2 – 3
The 20,000 are reachable, but not in twelve months and not on one engine.
What can be done in twelve months is leaving the first one running and measured, which is what
holds the other two up.
D'Camila · MM Agency10
What you asked me on the call
The three questions
that have to be answered
"What guarantees me that you're going to sell it?"
Nothing, and anyone who tells you otherwise is lying to you. What I do guarantee
is that in six weeks you will know the real number, and that if it looks bad I tell you
before you spend another dollar. That's worth more than a promise.
"Tell me how long it takes, without talking about budget yet."
The timeline comes out of the budget, not the other way around. At $3,000 a month
it's 23 units; at $15,000 it's 172. The line of your sheet that you pick defines the calendar,
and I hand you that math done in the first week.
"If you can sell 20,000 units in a day, perfect."
It can't be done, and I'd rather tell you today. The entire search market in the
United States doesn't support that in a year. 20,000 in two or three years is reachable
by stacking channels, and that plan starts by measuring the first one.
D'Camila · MM Agency11
Who is going to run this
This is not a faceless agency.
It's two co-founders.
Martin Mercedes
Co-founder · SEO
K
Kevin
Co-founder · CRO
We work directly with every client, together. No middlemen and no account executives repeating what someone else told them. Martin owns the traffic and the search side: what brings people in. Kevin owns conversion: what happens once they land, so the traffic actually turns into sales. You see every decision, every adjustment and every report with us, not with a team member you've never met.
5+ years
in digital, USA and LATAM markets
10+ clients
served, with results measured in CRM
Google Ads Certified
Search & Display · official · UNIBE Master's in Digital Marketing
D'Camila · MM Agency12
Real case · MM Agency client
Ocala Fence
Google Ads
Florida, USA
Florida, USA
Google Ads
30x
return on ad spend
$51,695 billed on $1,700 of ad spend
$51,695 billed on $1,700 of ad spend
$1,700
invested
$51,695
billed
8
jobs closed
CRM
measured there, not in Google
Physical product, high ticket, a sale that closes off the website —
the closest case to D'Camila. The difference came from measuring in the CRM instead of
trusting Google's report. Verified September 18, 2026.
D'Camila · MM Agency13
Real case · cost per lead
Dra. Anny Frías
Google Ads
Santo Domingo
Santo Domingo
Google Ads
$2.40
per contact request
117 requests with $280 of ad spend
117 requests with $280 of ad spend
$280
invested
117
contact requests
13.1%
ctr
1 month
jul 4 – aug 2, 2026
Under three dollars for someone who raises their hand and asks for
information. Every figure comes from the platform and the CRM.
Verified September 18, 2026.
D'Camila · MM Agency14
Real case · sustained volume
Dra. Beatriz Martínez
Google Ads
Dominican Republic
Dominican Republic
Google Ads
107
form submissions
at $5.10 each, three months straight
at $5.10 each, three months straight
$5.10
per submission
107
submissions
16.4%
ctr
3 months
may 1 – jul 30, 2026
Not a one-time spike. Three months straight of consistent volume.
Every figure comes from the platform and the CRM. Verified September 18, 2026.
D'Camila · MM Agency15
Real case · e-commerce with cash on delivery
Immuno Consult
Meta Ads
Dominican Republic
Dominican Republic
Meta Ads
RD$273,951
in closed orders (~$4,566)
tracked from the CRM pipeline, not the ad platform
tracked from the CRM pipeline, not the ad platform
29
orders won
~$4,566
usd equivalent
COD
cash on delivery
Jul–Sep
2026, still running
Pixel, Conversions API, and real sales attribution — the number comes
from the CRM pipeline, not from what the ad platform claims.
Verified September 22, 2026.
D'Camila · MM Agency16
What's included
The five pieces
of the system
01
The store. Full Shopify: product page, cart, card payment, shipping calculation and automated emails
02
The message. The entire sales page: why this luggage and not a Tumi, the technology explained simply, and the copy for every ad
03
Art direction. The specifications for the visual material a brand at this price demands, plus its review and adaptation to every format
04
The campaigns. Google Search for whoever is already looking, Meta to build the category. Keyword research by market
05
The measurement. Analytics, pixels and conversions from day one, with a live report of sales and cost per sale
D'Camila · MM Agency17
The rules of the deal
How we work
with you
01
Everything stays in your name. Store, domain, ad accounts and customer data. If one day you leave, you take it all with its history
02
We count sales, not clicks. The report counts units sold and what each one cost. Vanity metrics don't fill the warehouse
03
You pay for the ads directly. Your budget goes from your card to the platforms. It doesn't pass through us and carries no commission, so nobody has an incentive to make you overspend
04
No lock-in. Month to month as long as sales keep coming in. That's all the guarantee you need
D'Camila · MM Agency18
The decision
Two roads.
One produces a number.
Build the system
With MM Agency
$18.4M
cumulative margin over 3 years, scaling within the measured ceiling:
6,000 → 12,000 → 20,000 units/year
- In 6 weeks you know the real cost per sale, not an estimate
- Each phase pays for itself with the margin of the one before
- Everything stays in your name: store, accounts, data
- No lock-in. You stay month to month if it works
Keep waiting
Product on the shelf
$0
twelve years of development without a single sale, while the market
keeps buying $650 luggage every month
- The 74.6% margin per unit stays at zero
- Somebody else captures the 111,630 luxury searches a month
- The technology (GPS, camera, multi-language) ages on the shelf
- You will never know if $650 is the right price
D'Camila · MM Agency19
To get started
Six weeks to know,
with your own numbers,
what it costs to sell.
That number turns your sheet into a plan. Everything else gets built on top of it.
Martin Mercedes & KevinMM Agency · Santo Domingo
D'Camila · MM Agency20
Appendix · the math
Phase 01 · what $3,000 a month produces
Channel 01 · $1,500
Google Search
1,145 clicks at $1.31 · converts at 1.0%
Channel 02 · $1,500
Meta · IG and FB
2,308 clicks at $0.65 · converts at 0.5%
$3,000
ad spend / month
3,453
clicks · blended CPC $0.87
23
units sold
$11,150
margin / month
| Scenario | Units | Cost per sale | Margin |
|---|---|---|---|
| Pessimistic · half the base conversion | 11 | $261 | $5,575 |
| Base · 1.0% Google, 0.5% Meta | 23 | $130 | $11,150 |
| Optimistic · 1.5% Google, 0.75% Meta | 34 | $87 | $16,724 |
Meta brings twice the clicks for the same money, but converts at half the
rate: it interrupts someone who wasn't searching. Break-even sits at $485, the margin per
unit. All three scenarios come in below it.
D'Camila · MM Agency · Appendix21
Appendix · the math
Phase 02 and the full six months
$6,000
ad spend / month
6,905
clicks
69
units sold
$33,449
margin / month · CAC $87
| Month | Units | Margin generated | Investment |
|---|---|---|---|
| 1 and 2 · validation | 23 ea. | $11,155 ea. | $6,500 ea. |
| 3 and 4 · optimization | 46 ea. | $22,310 ea. | $9,500 ea. |
| 5 and 6 · dialed in | 69 ea. | $33,465 ea. | $9,500 ea. |
| Cumulative total | 276 u | $133,860 | $58,500 |
+$75,360
Net at six months, after ad spend, management and implementation.
Month one closes in the red — implementation is paid once and recovered in month two.
Month one closes in the red — implementation is paid once and recovered in month two.
D'Camila · MM Agency · Appendix22