MM/AGENCY
Commercial proposal
September 2026
September 2026
For D'Camila Smart Luggage
Twelve years
building
the luggage.
Now you have to build the road to the person who buys it. This proposal is that road, with the numbers up front.
Martin Mercedes · MM AgencySanto Domingo
Who is going to run this
This is not a faceless agency.
It's me.
Martin
Mercedes
Mercedes
Founder · MM Agency
I work directly with every client. No middlemen and no account executives repeating what someone else told them. You see every decision, every adjustment and every report with me.
5+
Years in digital
10+
Clients served
USA
LATAM
LATAM
Markets
PUCMM
Bachelor's degree · Catholic University
UNIBE
Master's in Digital Marketing
Google Ads Certified
Search & Display · official
// Working with me
D'Camila · MM Agency01
Verified results
What these systems
already produced
Ocala Fence
Florida · Google Ads
30x
$51,695 billed on $1,700 of ad spend
Dra. Anny Frías
Santo Domingo · Google Ads
$2.40
per contact request · 117 in one month
Dra. Beatriz
Dominican Republic · Google Ads
107
form submissions at $5.10 each
Immuno Consult
E-commerce · Meta Ads
COD
store with cash on delivery and a connected CRM
Every figure comes from the platforms and the CRMs, verified
on September 18, 2026. The Ocala case is the closest to yours: physical product,
high ticket and a sale that closes off the website. There the difference came from measuring in the CRM
instead of trusting Google's report.
D'Camila · MM Agency02
The product already exists.
The market doesn't know it yet.
That gap is all the work that's left to do.
Real demand · Keyword Planner · United States
Where the people
who actually buy are
| Search group | Searches / month | Cost per click |
|---|---|---|
| Your exact product · "smart luggage" | 6,230 | $0.32 – $2.30 |
| Luxury and premium · "luxury luggage" | 111,630 | $1.07 – $5.82 |
| Tumi brand | 289,320 | $0.21 – $1.56 |
| Samsonite brand | 147,220 | — |
| Total of the niche analyzed | 1,972,320 | 6,059 terms |
Only 6,230 people a month search for luggage like
yours, because they don't know it exists yet. But 111,630 search for luxury luggage
every month, and those already have the card in hand. That's where you have to show up.
Verified on September 18, 2026
D'Camila · MM Agency03
People are buying
$650 luggage today.
None of them is yours.
It's not that the product can't compete. Nobody knows it exists yet, and that doesn't get fixed by improving the luggage.
The possible roads
What can be done
about it
01
Hire a marketing person for the internal team
02
Learn it and do all of it yourself
03
Hire a large agency in the United States
04
Split the work across several separate freelancers, one per task
05
Wait until the photos, the video and everything else are perfect before launching
06
Work with someone who builds the whole system and measures it from day one
D'Camila · MM Agency04
Which one actually works
By elimination
01
A new hire takes months to learn a product that took twelve years to build
02
Doing it yourself isn't viable: there aren't enough hours to run the company and manage campaigns
03
A large agency treats the brand as one account among a hundred, at a different price tier
04
Separate freelancers don't coordinate with each other, and nobody sees the whole system
05
Waiting until everything is perfect means twelve more months of product sitting still while the market moves
06
What's left is building the whole system and measuring it from day one
It's the only road that produces a number instead of an opinion. In six weeks you know what it costs to sell one unit, and with that figure you decide whether to scale, adjust or stop.
D'Camila · MM Agency05
None of those options
tells you what it costs
to sell one unit.
That is the one number that turns your projection sheet into a plan.
How it gets built
Three phases.
Each one opens the next.
Phase 01
Validation
Weeks 1 to 6
Build the system and find the number that defines everything: what it costs to sell one unit.
Ad spend$3,000/mo
ChannelsGoogle + Meta
GoalThe number
Phase 02
Optimization
Months 3 and 4
Bring the cost per sale down and conversion up before putting in serious money.
Ad spend$6,000/mo
Channels+ remarketing
GoalStable CAC
Phase 03
Scale
Month 5 onward
Raise the investment only on what has already proven profitable.
Ad spendData-driven
ChannelsMultichannel
GoalVolume
No phase starts until the previous one has produced its number.
That way the risk shows up early and cheap, not late and expensive.
D'Camila · MM Agency06
Phase 01 · The funnel
What $3,000 a month produces
Channel 01Google Search
$1,500
1,145 clicks at $1.31
1,145 clicks at $1.31
Channel 02Meta · IG and FB
$1,500
2,308 clicks at $0.65
2,308 clicks at $0.65
$3,000
ad spend / month
3,453
clicks
23
sales
$11,150
margin / month
What goes in
50% Google · 50% Meta
Traffic to the store
Blended CPC $0.87
Units sold
1.0% Google · 0.5% Meta
Margin generated
$485 per unit
D'Camila · MM Agency07
Phase 01 · The scenarios
What happens if it converts
better or worse
| Scenario | Units | Cost per sale | Margin |
|---|---|---|---|
| Pessimistic · half the base conversion | 11 | $261 | $5,575 |
| Base · 1.0% Google, 0.5% Meta | 23 | $130 | $11,150 |
| Optimistic · 1.5% Google, 0.75% Meta | 34 | $87 | $16,724 |
Meta brings twice the clicks for the same money, but
converts at half the rate: it interrupts someone who wasn't searching. That's why both channels
contribute about the same, and why they get measured separately from day one.
Break-even sits at $485, the margin per unit. All three scenarios come in below it.
D'Camila · MM Agency08
Phase 02 · The funnel
What $6,000 a month produces
Channel 01Google + remarketing
$3,000
2,290 clicks at $1.31
2,290 clicks at $1.31
Channel 02Meta · refined audiences
$3,000
4,615 clicks at $0.65
4,615 clicks at $0.65
$6,000
ad spend / month
6,905
clicks
69
sales
$33,449
margin / month
What goes in
50% Google · 50% Meta
Traffic to the store
twice the volume
Units sold
1.5% Google · 0.75% Meta
Margin generated
CAC of $87
D'Camila · MM Agency09
The full six months
From signature
to return
| Month | Units | Margin generated | Investment |
|---|---|---|---|
| 1 and 2 · validation | 23 ea. | $11,155 ea. | $6,500 ea. |
| 3 and 4 · optimization | 46 ea. | $22,310 ea. | $9,500 ea. |
| 5 and 6 · dialed in | 69 ea. | $33,465 ea. | $9,500 ea. |
| Cumulative total | 276 u | $133,860 | $58,500 |
+$75,360
Net at six months, after ad spend, management and implementation
D'Camila · MM Agency10
Month one closes
in the red. And that's fine.
Implementation is paid once and comes back in month two. Anyone who promises you profit from day one is selling you smoke.
What has to be said with numbers
The 20,000 units
don't fit in Google
Selling 1,667 units a month through search would take 111,133 clicks a month. The entire premium niche has 111,630 searches a month.
The channel ceiling
You would have to capture 100% of the search market. No brand pulls that off, not even Tumi with twenty years of history.
| Realistic ceiling for Google Search in the U.S. | Units / year |
|---|---|
| 1.0% conversion | 4,019 |
| 1.5% conversion | 6,028 |
| 2.0% conversion | 8,037 |
D'Camila · MM Agency11
So how you get there
The other twelve thousand
come from other channels
Channel 01 · Already measured
4,000 – 8,000
Google Search. Captures whoever is already searching. It's the channel validated in phases 1 and 2, and the one that produces the base number.
Channel 02 · Year 1–2
Meta and creators
Create the demand. The category doesn't exist yet in the buyer's head. This channel builds it.
Channel 03 · Year 2–3
Amazon and retail
Volume. Marketplaces and distribution, which open up once the brand has its own sales history.
The 20,000 units are reachable, but not in twelve months and
not on a single channel. What can be done in twelve months is leaving the first one
running and measured, which is what holds everything else up.
D'Camila · MM Agency12
What you asked me on the call
The three questions
that have to be answered
01
"What guarantees me that you're going to sell it?"
Nothing, and anyone who tells you otherwise is lying to you. What I do guarantee
is that in six weeks you will know the real number, and that if it looks bad I tell you before
you spend another dollar. That's worth more than a promise.
02
"Tell me how long it takes, without talking about budget yet."
The timeline comes out of the budget, not the other way around. At $3,000 a month it's 23
units; at $15,000 it's 172. The line of your sheet that you pick defines the calendar,
and I hand you that math done in the first week.
03
"If you can sell 20,000 units in a day, perfect."
It can't be done, and I'd rather tell you today. The entire search market in
the United States doesn't support that in a year. 20,000 in two or three years is reachable
by stacking channels, and that plan starts by measuring the first one.
D'Camila · MM Agency13
What's included
The five pieces
of the system
01
The store. Full Shopify: product page, cart, card payment, shipping calculation and automated emails
02
The message. The entire sales page: why this luggage and not a Tumi, the technology explained simply, and the copy for every ad
03
Art direction. The specifications for the visual material a brand at this price demands, plus its review and adaptation to every format
04
The campaigns. Google Search for whoever is already looking, Meta to build the category. Keyword research by market
05
The measurement. Analytics, pixels and conversions from day one, with a live report of sales and cost per sale
D'Camila · MM Agency14
The channels
Six channels.
Each one has a job.
| Channel | What it does | Phase |
|---|---|---|
| Google Search | Captures existing demand · $1.31 per click | Phase 1 |
| Meta · Instagram + Facebook | Builds the category · $0.65 per click | Phase 1 |
| Recovers abandoned carts and brings back repeat buyers | Phase 2 | |
| YouTube | Shows the product in motion; the technology needs demonstration | Phase 2 |
| TikTok | Reaches buyers who are not searching yet | Phase 2–3 |
| UGC / creators | Third-party authority a brand cannot claim about itself | Phase 3 |
Google and Meta are the only two carrying numbers here because they are
the only two already measured for this niche. The other four get their
own numbers the moment they go live, and not one day earlier.
An invented figure is worse than no figure at all.
Google and Meta costs per click verified on September 18, 2026
D'Camila · MM Agency15
The rules of the deal
How I work
with you
01
Everything stays in your name. Store, domain, ad accounts and customer data. If one day you leave, you take it all with its history
02
We count sales, not clicks. The report counts units sold and what each one cost. Vanity metrics don't fill the warehouse
03
You pay for the ads directly. Your budget goes from your card to the platforms. It doesn't pass through me and carries no commission, so nobody has an incentive to make you overspend
04
No lock-in. Month to month as long as sales keep coming in. That's all the guarantee you need
D'Camila · MM Agency16
The decision
Two roads.
One produces a number.
Build the system
With MM Agency
$18.4M
cumulative margin over 3 years, scaling within the measured ceiling:
6,000 → 12,000 → 20,000 units/year
- In 6 weeks you know the real cost per sale, not an estimate
- Each phase pays for itself with the margin of the one before
- Everything stays in your name: store, accounts, data
- No lock-in. You stay month to month if it works
Keep waiting
Product on the shelf
$0
twelve years of development without a single sale, while the market
keeps buying $650 luggage every month
- The 74.6% margin per unit stays at zero
- Somebody else captures the 111,630 luxury searches a month
- The technology (GPS, camera, multi-language) ages on the shelf
- You will never know if $650 is the right price
D'Camila · MM Agency17
To get started
Six weeks to know,
with your own numbers,
what it costs to sell.
That number turns your sheet into a plan. Everything else gets built on top of it.
Martin MercedesMM Agency · Santo Domingo